Amidst the hype surrounding 'personalization' in business, it's time to reconsider its true impact. Contrary to popular belief, shared experiences and compelling offers often trump personalized marketing tactics. In this article, we delve into why business fundamentals like inventory management and offer quality matter more than ever in today's retail and eCommerce landscape.

This article explores the key factors that contribute to Shein's disruptive potential, highlighting its prowess in data-driven decision-making, supply chain optimization, improved shipping capabilities, and the strategic implementation of a thriving marketplace.

This two-part series will introduce the problem to you, discuss the issues with Amazon First-Party (1P) Sales, and how Amazon Third-Party (3P) sales can help break the logjam. In particular, this series is designed for the thousands of brands out there with a multi-million dollar 1P business but for one reason or another have resisted Amazon 3P, but are now feeling squeezed.