eCommerce Strategy Consulting Services

Learn About Our Services

eCommerce Redefined.

A successful eCommerce initiative is the combination of a fantastic customer experience married to a great business structure. You can’t only have a great customer experience if the business isn’t optimized. You can’t have a high-margin business without engaging enough customers or missing something obvious in development.

We are evolving your digital channel and how you transact digitally.


A Unique Approach.

The foundation of the brand is a trusted eCommerce advisory. Clients are engaged where they are now, and we help them imagine and visualize their goals for what is possible to catapult them forward. We discover the unknowns, bring an outside perspective to audit their plan, and pressure test to strengthen it. 

We will bring the best eCommerce experts tailored to fit the needs of your project so that you can achieve the fastest results.


People, Process, Strategy.

eCommerce grows on a scale like few industries. If you’ve been left behind, it can seem impossible to catch up. It’s not. While there is an abundance of technology to help, people, process, and strategy development are often needed most. Business leaders struggle to trust their judgment on what to do next and need someone with expert knowledge to advise and guide them.

What Services Do We Specialize In?

Our firm specializes in the intersection of people, process, technology, and data that is required to optimize your business. That is based on our team’s experience as entrepreneurs and eCommerce operators. 

Business Assessment

When companies come to us, they are often trying to understand their digital business and its place within its peer set. They need help filling gaps and deciphering where there is opportunity. RMW Commerce can review a company's plans and recommend what they should do next.


  • Investor Due Diligence

    Investor Due Diligence

    You are a private equity firm looking to evaluate an eCommerce acquisition target and need to understand if the company is ready to scale.

  • eCommerce Website Audit

    eCommerce Website Audit

    As a growing eCommerce brand, you need someone to evaluate all aspects of your website’s UX but don’t have a user experience expert in-house.

  • Third-Party Marketplace Audit

    Third-Party Marketplace Audit

    You’re investing in direct to consumer but have not yet analyzed your third-party accounts. We’ll help determine any risks and opportunities of the current state of your accounts.

Strategic Planning

Strategic Planning is mainly centered around developing a roadmap for the short, medium, and long-term. We always start with the customer. Why does the consumer care about your products versus anyone else? It’s important to look at positioning, messaging, and alternatives when developing a strategic plan. Focus on the customer alone is not enough, however. We marry customer focus with a strategic plan which brings financial fundamentals and a roadmap for capability development. That’s what makes us different.


  • Supply Chain & Logistics Planning

    Supply Chain & Logistics Planning

    During Supply Chain & Logistics Planning, we will conduct a strategic supply chain data and process assessment to identify opportunities, gaps, and barriers to growth. Our final operating plan will point out critical differentiating factors required for success.

  • Direct to Consumer eCommerce Growth Plan

    You need help developing a detailed plan in order to thoughtfully enter the market in a partner-friendly way, with the right assortment, and appropriate organizational capabilities.

  • Go-To Market Planning

    You’re a software company that needs help establishing a clear strategy to reach your full potential and accelerate growth in the market. We help you refine and improve your mission, vision, and go-to-market strategy.

Business Optimization

You need to improve your current operations to grow and improve efficiency. A strategic plan has been created, but you need help implementing those strategies. Our business optimization engagement is built to answer the what and how of that scenario. What do we do, and how do we implement these new strategies?


  • Amazon Marketplace Optimization

    You see tremendous potential in your Amazon business, but do not have the resources or expertise to efficiently determine what areas need to be improved to promote growth.

  • eCommerce Organization Design

    Building an efficient eCommerce team structure is critical to successful business operations. Your main focus should be on defining your key roles and KPIs and then identifying the right talent to help improve the business.

  • eCommerce Technology RFP & Roadmap

    eCommerce Technology RFP and Roadmap

    Here we will lead a guided process to uncover your needs, develop and execute a Request for Proposal process with up to five vendors, and execute a contract with the selected vendor.

  • Strategic Retainer

    An advisory retainer with “all access” to the RMW Commerce engagement team. You will be guaranteed advice and knowledge from our experts within 24 hours of reaching out.

Related Insights

Got A Question?

Follow Us:

Ready To Talk?

When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.

Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.