Strategic eCommerce Consulting for Software & Service (SaaS) Providers
Improve your go-to market strategy with our team’s deep experience on your side
Join the world’s top SaaS providers
Clearly Defining the Company's Role in the Market
You’re Struggling to Stay Afloat in the Market and Need to Fine Tune Your Company Narrative.
Company Mission & Vision
Market Problems Brands are Experiencing & Value of Solving These Problems (to Leadership & CFO)
Ideal Customer Profile
Product Offerings
Messaging
Benefits of Those Product Offerings
Partnerships Required for Goto-Market: Important Ecosystem Players
Market Transition
You just raised money and need to figure out how to execute a market transition.
Your Annual Contract Value (ACV) is $30K, how do you get to $100K?
How do you position yourself to go upmarket and sell to Enterprise customers?
How do you change your sales process and messaging?
What features do you need to appeal to this new market?
How should I reorganize my Product and Engineering teams?
Functioning as an Interim or Fractional CMO
You’re actively searching for a CMO, but do not expect the role to be filled for the next few months.
Develop a high-level marketing strategy and framework to set up the company for commercial success
Development of a comprehensive messaging framework for each potential market segment
Prioritization of target customer segments
Work with your existing Marketing team to analyze and set goals during the transition period
Prioritize potential marketing channels and build a 12-month calendar outlining the approach to deliver the desired results
Oversee the execution of various marketing campaigns to drive the desired KPIs
Services for Software & Service Providers
Our job is to help you execute your go-to-market priorities more quickly. Browse the list of services we have available for software and service providers.
Acquisition Due Diligence
You and your investors are looking to expand your product line or roll up your category but could use an outside expert to help you plan and execute the program.
Go-to-Market Strategy
You are a service provider that needs help establishing a clear strategy to reach your full potential and accelerate growth in the market.
See Our Work
Convictional
In order to establish the legitimacy of a new supplier enablement category, Convictional proposed RMW Commerce to publish an independent research paper with accompanying ROI model discussing the efficacy of the use of supplier enablement software.
Logicbroker
To weaponize its go-to-market function for the next three years, Logicbroker hired RMW Commerce to help guide the development of a compelling brand narrative. At the conclusion of the engagement, all of Logicbroker should be able to consistently answer the question: “Who is Logicbroker?”
Hear From Our Clients
“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”
- Jason Caldwell, CEO, GracoRoberts
"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”
- Nolin Lechasser, CMO, Brainrider
“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”
Effy Zinkin, COO, General Counsel of WHP Global
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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.