Go-To Market Planning
Establish A Clear North Star For Your Business
Accelerate Momentum
Software companies need a coordinated strategy and unified story to seize the moment and develop momentum in the market. RMW’s go-to-market planning helps establish the North Star for a business by building clear messaging and partnership strategies for software and service companies in the eCommerce and supply chain ecosystem.
Join the world’s top software & service providers
See What’s Offered
1. Company Vision and Brand Narrative Creation
2. Segment and Ideal Customer Profile Definition
3. Messaging Framework
4. Category Positioning and Thought Leadership Messaging
5. Partnership Ecosystem Mapping, Prioritization, and Messaging
Learn About Our Approach
Alignment
1
Activities
- Align on success metrics by customer type
- Finalize deliverable goals
Timeline
1-2 weeks
Create Options
2
Activities
- Interview key stakeholders
- Create high-level options for North Star and messaging framework
Timeline
2-4 weeks
Detailed
Planning
3
Activities
- Flesh out all major GTM planning deliverables with RMW Commerce team, including internal and external stakeholders
Timeline
4-6 weeks
Delivery
4
Activities
- Present to wider leadership team an Board
- Revision and updates
Timeline
2-3 weeks
“Making the Right Things Happen”
“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”
Jason Caldwell
CEO, GracoRoberts
"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”
Nolin Lechasser
CMO, Brainrider
“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”
Effy Zinkin
COO, General Counsel of WHP Global
Related Insights
Got A Question?
Follow Us:
Ready To Talk?
When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.