eCommerce Business Assessment
Expert recommendations to optimize an eCommerce business quickly
Your Expert eCommerce Team
You may need help deciphering what your company is worth. You might be struggling to identify the gaps to accelerated growth. Or maybe you need a trusted third-party to review a plan already in place and give a set of high level recommendations. During the engagement, we are able to provide business analysis in the following areas:
eCommerce Website, SEO and Apps
Supply Chain & Operations
Technology & Service Partners
Advertising & Digital Marketing
Third-Party Marketplaces (e.g., Amazon, Walmart, Target)
Human Resources
Key Business Processes
Data & Analytics
Competition
Goals for a Business Assessment
Assess and rate each major area of the business relative to “best in class” and competing firms.
Identify and prioritize major risks to scaling the business.
Planning assistance for revenue and market opportunities that you may not have previously unlocked.
Why Work With Us
We understand the market deeply
We have decades of eCommerce experience
We are independent outsiders
We work on your timeline
Our Approach to eCommerce Business Assessment
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1. Discovery and Learning
Our goal is to know your business as well as you know yourselves. We work to build a picture of the desired end state, and define the goals of the business and dive deep into the various parts of your business. The same information you have known can often appear quite different with an independent outsider’s lens.
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2. Analyzing & Benchmarking
This phase includes analyzing and benchmarking what we learned to produce a set of recommendations. We will create a scorecard (red, yellow, green) for each major area and a punch list of focus areas. Our action items are designed to be both meaningful and actionable.
Why Would You Need A Business Assessment?
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Unrealized Potential
You need an outside perspective to assess the current state of your business to realize its untapped potential. You have money and the idea, but you need a more detailed plan to figure out how to spend that money in the most efficient way possible. RMW Commerce can help you determine “what success looks like” for your brand online.
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Learning What Good Looks Like
You’re struggling to figure out what does best in class look like and how to get there. We’ll help by identifying barriers to growth and how to penetrate them. What’s a realistic ambition? What do you need to invest? What are some opportunities for quick wins? Are there any existential risks that you need to be worried about in the market?
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Independent Due Diligence
You might be evaluating an acquisition, or wondering what you would hear from buyers if you took the company to market. A completely independent third-party can help cut through the clutter — including company politics — in order to grow revenue and profitability as quickly as possible.
The Value We Bring To Our Clients
AEA Investors
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To assess the quality of their platform - technology behind it, merchandising, and potential of the platform.
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A comprehensive powerpoint presentation detailing the major risks to scaling the business and a high-level competitive assessment relative to “best in class” and competing firms.
GracoRoberts
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Perform due diligence on the current platform to evaluate its current condition and potential in the space.
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A comprehensive company assessment based on a CEO interview, a limited data request, and competitive market analysis. The assessment focused on Technology and Service Partners, Advertising and Digital Marketing, Data and Analytics, and Competition.
Find The Right Service
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Investor Due Diligence
Our proven investor due diligence checklist has been perfected over decades as operators in the eCommerce industry.
Deliverable: A comprehensive assessment of the target company
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eCommerce Website Audit
Our team of eCommerce experts will look at all aspects of your website and app stack such as: homepage, SEO, category navigation, search, and checkout — and then grade it against your peers and industry best practices.
Deliverable: An actionable roadmap for further eCommerce website optimization.
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Third-Party Marketplace Audit
RMW Commerce will perform a deep dive audit for clients who are investing in third-party marketplaces but would like some help analyzing its current setup and performance. The primary desired outcome of the project is to generate growth and customer service opportunities.
Deliverable: Audit summary with supporting data
Related Insights
FAQs
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A thorough business assessment engagement can take 2-3 months. This can be tailored to fit the timeline of your company.
For investors, we can even slim down this process to a 2-3 week engagement to fit into your strict due-diligence timelines.
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There are several reasons that customers seek out RMW Commerce for business assessments:
A portfolio firm of a private equity fund is evaluating a potential acquisition target.
A new CEO of a brand would like an independent review of the company in order to identify next steps to growth.
A SaaS CEO needs an outsider’s perspective on the company’s growth opportunities.
A brand is looking to sell itself to a larger company in the next 12 months and would like to use an independent audit in its sales process.
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An assessment attempts to answer a few critical questions:
Is the company getting its “fair share” of eCommerce revenue?
How can the company learn more about its existing customers?
Does the company have an optimized supply chain?
Where are the organizational gaps?
Is the company acquiring customers efficiently?
What are the risks to the company as it grows?
How does this business compare to its peers?
What is the company’s market potential?
The deliverable would be a comprehensive deck outlining these findings.
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We will bring 1 - 3 other people based on the type of business being analyzed.
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In addition to requesting interviews with key employees (usually 1-3), we will also request the following types of information that may be made available in a data room:
Spreadsheet of your eCommerce catalog
Sales projections for the next 2-3 years, broken down to units, by customer and channel
Technology architecture diagram, if available
Contribution margin details for the past 2 years, by category and SKU
Access to your eCommerce platform, or Amazon accounts
Human Resources organization information, including departures and reasons by department
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Yes, we can assess your competitors on several different levels:
Website assessment
Customer experience touchpoints (e-mail, delivery, returns, etc.)
Digital marketing tactics
Technology (very high-level)
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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.