Third-Party Marketplace Audit
Uncover opportunities and improve efficiency of third-party channels
Effective & Efficient Analysis
Our team analyzes and assesses the current state of your company’s account and presents risks and growth opportunities for third-party marketplaces like Amazon and Shopify. The entire audit process, including deliverable creation, takes approximately 4-5 weeks.
Critical Areas Analyzed For You
Inventory/Listings
A thorough review of inventory listings including the use of imagery, infographics and videos, and A+ content. Product data completeness and accuracy, including SEO analysis.
Order/Payments
This focus area will typically include a Buy Box analysis (including competition), purchase order metrics, third-party fee and penalty analysis, chargebacks, and payments terms.
Case and Account Health
Our account health analysis will help ensure a desirable experience for customers. We’ll help uncover risks and opportunities related to the account’s ability to reach desired performance targets.
Storefront
Your store front needs to be clean and precise. We’ll help to optimize design and navigation along with the use of Brand Registry.
Technology Partners
Our team of experts are well-equipped to help assess your company’s third-party vendors and make alternative recommendations if required.
Human Resources
Human resources includes an employee & organizational assessment to help your company realize the strengths and weaknesses of your internal business. Additional help with hiring can be added on.
Advertising
We’ll help decipher your advertising efficiencies by looking at advertising cost of sales, cost per click, and an audit of current agency partner strategy. We can then help determine appropriate use of targeting, budget, use of Ad types, and sponsored placements.
Competitive Performance Analysis
A complete competitive performance analysis can help decipher where your company stands against competition and what you can do to improve. Key areas include reviews, imagery, and sales efficiency by keyword.
First-Party vs. Third-Party Sales Opportunities
Uncovering opportunities related to first party vs. third party sales is important when trying to optimize your business strategies. Namely the appropriate use of seller vs vendor central can skyrocket company growth.
Our Approach
-
Deep Dive Audit
To produce the desired results, RMW Commerce will perform a Deep Dive audit. Depending on details discovered during the audit, findings often include up to 60 or more unique data points. While these audits are primarily focused on objective data, they also consider several more subjective elements as well as the relative maturity or developmental phase of the brand/account in question.
-
Data Analysis
After the initial learning phase, RMW Commerce will analyze all critical questions and requests presented by the company. Interviews and additional data requests will be conducted in order to conclude a sufficient sample size needed to produce meaningful results. A project scope can then be generated from this data.
-
Report Delivery & Recommendations
The final deliverable is a complete audit summary with supporting data outlining all major areas of improvement as described in the scope of the project. The findings in this Audit report, including risks and opportunities will be presented based on the critical areas analyzed as part of the engagement.
“Making The Right Things Happen”
“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”
Jason Caldwell
CEO, GracoRoberts
“The recommendations were actionable, organized, and timely. We loved working with Rick and his team on this and would recommend him without reservations!"
Mike Forcht
Director, Portfolio Management, Torquest Partners
“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”
Effy Zinkin
COO, General Counsel of WHP Global
Related Insights
Got A Question?
Follow Us:
Ready To Talk?
When growth is elusive, we are experts at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. We work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.