Investor Due Diligence

Make Smart Decisions When Planning eCommerce Investments

Expert Guidance For an Informed Decision

If you’re a private equity firm looking to purchase a company, you may need help assessing the eCommerce elements of the business – marketing, technology, merchandising, and talent. Typical projects include B2B and D2C businesses as well as Amazon-based businesses.

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Get Answers to Critical Questions

While every due diligence is somewhat unique, for every investor it often boils down to a few critical questions:

What is the eCommerce potential of this company if all restrictions were removed?

What investments will be required to grow the Target’s revenue 3-5x from its current levels?

What red flags or risks are there in the business today, or that might appear as part of the Target’s growth?

Learn About Our Process

  • Time is of the essence.

    Before purchase, you want to know what is lurking “under the sheets” in order to avoid costly or time-consuming post-acquisition surprises.

    We produce an impactful assessment of the company you’re thinking about purchasing.

  • Insurance companies and other interested parties are often interested in the opinion of an outside expert to reduce risk and certify the details of the deal.

    Although our reports are comprehensive, they have simple, readable executive summaries which can be understood by all parties involved.

  • Investments can be competitive situations, so we tailor the length of the engagement to fit your timeline.

    We’re also able to follow up later as part of final diligence after we’ve reached a point where you’re able to make an investment decision.

Our Approach

  • High-Level Assessment

    During Phase 1, our team’s goal is to deliver an initial assessment based on a CEO interview, a limited data request, and a competitive market analysis. The usual areas of focus include marketing, technology, merchandising, and supply chain.

  • Deeper Dive

    The goal of Phase 2 will be to dive deeper into the areas initially explored in Phase 1. We’ll do extended interviews, data requests, and competitive analysis in order to gain insights we weren’t able to uncover previously.

  • Presentation of Findings

    The ultimate goal of the engagement is to deliver results analyzing the client’s current business along a number of important dimensions to document the learnings, and provide an assessment of the Company’s current situation. Our findings will be presented to the client, and from there we are able to determine next steps. Assessment engagements can move into Strategic Planning or Business Optimization engagements.

“Making the Right Things Happen”

“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”

Jason Caldwell
CEO, GracoRoberts

"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”

Nolin Lechasser
CMO, Brainrider

“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”

Effy Zinkin
COO, General Counsel of WHP Global

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When growth is elusive, we are experts at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.

Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. We work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.