Recent Rebrands Shows Common Sense Not So Common
Recent Rebrands Show the Importance of Thoughtfulness in Decision-Making for Companies. The article delves into major brand rebrandings like Facebook to Meta, Twitter to X, and HBO to Max, questioning the thought process behind such transformations.
The First 6 Critical Questions to Ask Of Any B2B Marketplace Business Plan
This article outlines key factors that contribute to the success of marketplace entities, whether they are B2B or other types of marketplaces. We emphasize the importance of traffic generation, understanding the actors involved, establishing a payment system, leveraging existing relationships, identifying actors with financial capacity, and setting a realistic launch date to gain initial traction.