Walmart Enters an Economic Environment That Plays To Its Strengths

Walmart Enters an Economic Environment That Plays To Its Strengths

* In a time when inflation runs high, focus on value and rollbacks are noticed. Could give them a near-term advantage over Target/Amazon if consumers become more price-sensitive. "Value" is Walmart's middle name.

* Economy in 2022: - Q1 laps stimulus, so near-term headwinds to everyone - Q4 accelerating growth - inflation another headwind but ironically could benefit walmart as an experienced operator with multiple levers (marketplace, ads, fulfillment, stores, international)

- they are used to managing inflation more than other players due to their international exposure.

* Walmart has created this hybrid Target/Amazon business model which gives them some advantages over both in this climate.

* Marketplace and Ads and Walmart Fulfillment Services. WFS making progress. This is increasing their gross margin leverage. This is the part of the business that is more like Amazon.

* WMT Connect active advertiser count grew 130% y/y. Instacart should be worried the giant has woken up.

* Planned 200M in eCom assortment by end of 2022.

* Walmart Marketplace added 20k sellers in 2021. 40k more expected in 2022. Better control fraud and duplication :)

* Walmart store fulfillments increasing. Ship from Store is up 170% y/y on to of 500% previous year. This makes them more like Target. No specific curbside mention.

* Walmart Fulfillment Services. Sams Club now leveraging GoLocal, this is smart.

* Inventory grew 28% y/y - I thought this was interesting.

* Advertising now a $2B business and growing fast. Interesting they released this number. Analysts tried to get them to release WMT+ membership numbers, no dice.

#walmart #retail #supplychain #advertising

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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